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-Koenigsegg's are either as fast as Bugatti's or faster than Bugatti's while also being much more intelligently designed.
-Koenigsegg's MOG most other hypercars (Venom F5, post-VW Bugatti's, McLaren F1)
-Koenigsegg have developed and invented entirely unique and new technologies (biofuels, the Regera's direct drive gearbox, the CC850's "lightspeed" 6-speed manual, the GEMera 3 cylinder, freevalve, ECT…)
-The founder, Christian Von Koenigsegg, is genuinely one of the most intelligent and honest CEO's, especially when compared to the ZOG at big corporations like GM and VW.
-It's Swedish.
-Yeah they are just really cool that's all.